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SPECIAL! Bonus Tips for Your Web Site Promotion
from PacificWebSites.com

Bonus Tip 1:

In general, you should try to include your keyword
or phrase in the title tag, the heading tag, the link text, and
to a lesser extent, your meta keyword and description tag. There
are other areas you may want to include the keyword depending on
the engine. For example, Google is known to give a ranking boost
to keywords that are in bold or large print.

Bonus Tip 2:

Naming your page after your keyword and/or
obtaining a domain name with your keyword in it will often boost
your rankings.

Bonus Tip 3:

If you run a regional business where most of your
business is local, it's critical that you include your full
company address on every page of your site. Otherwise people
could search for "Ford dealer in Comox Valley" and you'd not appear
if your company address were buried only on your contact page. Also
take advantage of "proximity" by putting the words "Comox Valley"
as close to the phrase "Ford dealer" as possible. Lastly, make sure
the address is in text form since search engines can't read your
address out of a graphical logo on your page.

Bonus Tip 4:

Don't spam the engines. Every engine has their pet
peeves so make sure you know what they are and avoid them.

Unfortunately, these generalized tips will only take you so far.
That's why PacificWebSites.com keeps up-to-date with
Search Engine specifics on a regular basis. Our methods and tools
keep us from wasting hours trying to count and locate keywords
on your site and your competitor's.   Contact us today.

But wait! There's more...

These are the essential things that Pacific Web Sites does for you with special software and knowledge that will save you time, money, and frustration. You can do it yourself, but how much is your time worth?

1. Prepare your Web pages for optimal indexing in Search Engines.

a. Pick a Page Title.

Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title appears on the Web search engines when your page is found. Entice surfers to click on the title by making it a bit provocative. Place this at the top of the Web page between the <HEAD> </HEAD> tags, in this format: <TITLE>Pacific Web Sites - Web Site Creation, Promotion, Maintenance and Internet Marketing</TITLE>

b. Choose Keywords.

 Prepare a list of 50 to 100 keywords -- the kind of words you hope someone would type in and find your site. Make sure that you don't repeat any word more than three times. Place those words at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format: <META NAME="KEYWORDS" CONTENT="web, web site, web sites, domain, creation, promotion, maintenance"> These keywords, for optimal search engine indexing, must reflect what is on your page.

c. Write a Page Description.

 Write a careful 200 to 250 character (including spaces) sentence or two. Eliminate as many "filler" words as you can, to make room for the important keywords which do the actual work for you. Place that description at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format:
<META NAME="DESCRIPTION" CONTENT="Pacific Web Sites creates, promotes, and maintains web sites on the internet with top internet marketing">
Note: this description example is a bit short.

2. Register your site with search engines.

 When you have all Meta tags in place you can submit your page to the important Web search engines and directories. It doesn't take long, and most Internet users use one - Yahoo, Lycos, Infoseek, Excite and AltaVista, and there are hundreds of smaller ones. Many of the major engines now charge money for business web sites, but you can still submit to some key ones for free.

3. Put your URL in your e-mail signature file.

 Doing this ensures every message you send - to anyone - reminds people where your Web Site is.

4. Request Links on Industry Sites.

You probably belong to various trade associations that feature member sites. Ask for a link.

5. Include URL on Stationery, Cards, and Literature.

Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct, with slashes leaning right rather than left.

6. Issue News Releases.

Find newsworthy events (such as the launching of your free service), and send news releases to print and Web periodicals in your industry.

7. Send your URL to your local newspaper's technology editor.

Many newspapers regularly review, mention or feature unique or topical websites in their tech or business sections. But they can't mention yours if they don't know about it.

8. Join a "web ring."

These rings, which link people who visit a site to the next person in a circle of members, are popping up everywhere.

9. Promote Your Site in Mailing Lists and News Groups.

The Internet offers thousands of very targeted mailing lists and news groups. Use DejaNews www.dejanews.com to find appropriate newsgroups. Don't bother with news groups constituted of pure "spam." Instead, find groups where a dialog is taking place. Don't use aggressive marketing, even if you see other idiots doing so. Rather, join in the discussion and let the "signature" at the end of your e-mail message do your marketing for you. The soft-sell approach is key here, because if you barge into an online community and start plastering your URL everywhere, you'll make plenty of enemies and do yourself absolutely no good. So don't go spamming the net.

10. Join a Banner Exchange Program.

Of the many banner exchange programs, bCentral is the biggest. www.bcentral.com/  Essentially, you agree to show a rotating banner on your site for other bCentral members, and they do the same for you.

11. Tell everyone you know or meet to visit your web site.

Tell your family, your friends, your colleagues and the butcher. You should be able to persuade a few of them to visit your pride and joy. :)

These are the essential things that Pacific Web Sites does for you with special software and knowledge that will save you time, money, and frustration. You can do it yourself, but how much is your time worth?
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A-1 Pacific Websites
Alan Pattinson, Internet Consultant
1484 Dogwood Avenue
Comox, British Columbia,
V9M 2Z5 Canada
Phone: 250-339-2687
Monday - Friday 9 AM - 4 PM
Contact us

 

 

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