| 2. Register your site with search engines.
When you have all Meta tags
in place you can submit your page to the important Web search engines and directories. It
doesn't take long, and most Internet users use one - Yahoo, Lycos, Infoseek, Excite and
AltaVista, and there are hundreds of smaller ones. Many of the major engines now charge
money for business web sites, but you can still submit to some key ones for free.
3. Put your URL in your e-mail signature file.
Doing this ensures every message you send - to anyone
- reminds people where your Web Site is.
4. Request Links on Industry Sites.
You probably belong to various trade associations that feature member
sites. Ask for a link.
5. Include URL on Stationery, Cards, and
Literature.
Make sure that all reprints of cards, stationery, brochures, and
literature contain your company's URL. And see that your printer gets the URL syntax
correct, with slashes leaning right rather than left.
6. Issue News Releases.
Find newsworthy events (such as the launching of your free service),
and send news releases to print and Web periodicals in your industry.
7. Send your URL to your local newspaper's
technology editor.
Many newspapers regularly review, mention or feature unique or topical
websites in their tech or business sections. But they can't mention yours if they don't know
about it.
8. Join a "web ring."
These rings, which link people who visit a site to the next person in
a circle of members, are popping up everywhere.
9. Promote Your Site in Mailing Lists and News
Groups.
The Internet offers thousands of very targeted mailing lists and news
groups. Use DejaNews www.dejanews.com
to find appropriate newsgroups. Don't bother with news groups constituted of pure
"spam." Instead, find groups where a dialog is taking place. Don't use aggressive
marketing, even if you see other idiots doing so. Rather, join in the discussion and let the
"signature" at the end of your e-mail message do your marketing for you. The
soft-sell approach is key here, because if you barge into an online community and start
plastering your URL everywhere, you'll make plenty of enemies and do yourself absolutely no
good. So don't go spamming the net.
10. Join a Banner Exchange Program.
Of the many banner exchange programs, bCentral is the biggest. www.bcentral.com/ Essentially,
you agree to show a rotating banner on your site for other bCentral members, and they do the
same for you.
11. Tell everyone you know or meet to visit
your web site.
Tell your family, your friends, your colleagues and the butcher. You
should be able to persuade a few of them to visit your pride and joy. :)
These are the essential things that Pacific Web Sites does for you
with special software and knowledge that will save you time, money, and frustration. You can
do it yourself, but how much is your time worth?
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